As a Cuban-American director and cinematographer, I bring a sense of movement, rhythm, and emotion to the screen, crafting visually compelling and deeply resonant stories across commercials, branded content, and music videos. It started as a kid - I was always performing - whether it was through dance, storytelling, or just putting on a show for anyone who would watch. That passion never left me and it’s what fuels my career to this day.

Working with experiential brands has given me the privilege of seeing life through different perspectives. I love finding the human element in every story - drawing connections to real people and shaping a brand’s identity through authentic, meaningful storytelling.

Collaboration is at the core of my process because it honors the shared vision and acts as a catalyst for creativity. I’m invested in creating work that not only resonates but also makes a real impact. Every project is a balance of creativity, strategy, and problem-solving, and I always look for the most honest and intentional way to bring a story to life.

Say hey!

E: sofiaCRalvarez@gmail.com